Anyone who says email is dead is probably doing it wrong. Despite what you may think, email still has 60% open rates and a huge opportunity to convert clients. You just need the right formula. You need email sequences!
This graphic is from Russell Brunson’s DotComSecrets and is based on a concept created by Andre Chaperon. Andre used this specific sequence to outperform marketers that had hundreds of thousands of emails in an affiliate marketer challenge. Guess how many he had. 1,300!
It’s called a Soap Opera Sequence, a five day sequence based on interesting narratives, an attractive character, and high drama.
As soon as your prospect opts in, instead of waiting to send a newsletter at the top of the month, you send them a quick introductory paragraph along with the bait that had them opt in. In this, you will say who you are, what you be talking about, and tell them the headline of the next email so they can watch out. If the prospect opted in for something of value, they will most likely open the first email you send with what they want for free. This first email has a 80% open rate, so you should take advantage of it to introduce yourself!
High Drama, Backstory, and the Wall!
In the next email, you are going to bare your soul. Just kidding! This is the email where you show your flaws and backstory. You tell the prospect of a time you faced a difficult situation with high drama. You establish your character with some backstory and end at an obstacle. From there, you leave it at a cliffhanger, telling them you’ll send how you got out of the situation in the next email.
On day three, you will send your epiphany! This is the Aha! Moment that broke down that obstacle. If they are in the same situation that you were, they will want it too!
The next day, discuss the hidden benefits of working with you or following their journeys. This is where you break down the obvious stuff to show that you will save them time and energy instead of just making them more money.
Call To Action
Finally, the close. In the last email, provide a call to action followed by a sense of urgency to inspire action.
The reason email sequences ten times more effective than a newsletter is because they provide repeat value, will refine your list into people interested in your product, and the people who don’t unsubscribe will be devoted followers of your company.
Why Email Matters
Email is just a means of online persistence. When a prospect comes to your website, the relationship can’t end there. If it does, you’re losing all that traffic you worked so hard or paid to get. This is just the recommendation of how to start using those emails to build a relationship with your customer once they’ve left your website but you still have their email.