I made tens of client websites at my development agency, but my website still wasn’t right.
After spending weeks working on it to make it just right, I realized it didn’t do what I wanted it to.
I wanted it to start bringing in new clients and opening channels with people who needed new websites.
It was just like all my clients wanted theirs and the same way that other web developers make it.
When I checked out the analytics, I noticed it had a horrible bounce and conversion rate even though I followed everything I’d learned as a web developer.
This frustrated me immensely until I finally realized how to fix it.
That’s when I realized I was going about it all wrong!
But it’s something that most freelancers and website agencies won’t tell you!
You can’t outsource your website to a developer or a designer.
If your goal is to build a website that is an asset to your business, you need to outsource it to a marketer that knows how to make websites!
Marketers understand that a website is just one small piece in truly building an online presence.
Meanwhile, freelancers and agencies just want to make money from a website that doesn’t help you.
I spent the next months making websites that genuinely pay for themselves and I finally got it right!
With just $100 and a Landing Page, I made $2,400 for an online coach!
Now this guy had a crazy website! Like WOW it was cool to look at.
He probably spent thousands on it from a web agency that promised him new clients.
Here are the three reasons that you should have a marketer make your website instead!
They Focus On List Building
When a freelancer makes their website, they are only focused on their domain. Their “job” is to make a good website. What they don’t understand is that most sales are made after the client leaves the website, not on it!
Most sales are made through email marketing, yet most web agencies won’t set up your email sequence or even integrate it! They’ll add a lazy contact form because that’s how it has always been done.
They Measure Results Not Aesthetics
One of the largest problems I’ve seen with freelancers and web development agencies is that they will often flip templates. They will buy an web template that was made by designers or other web developers to look nice.
Once they change this template to use your brand colors, logo, and company name, they will send it back to you. The problem with this is that they won’t track if it actually creates results.
When a marketer makes your landing page or website, they constantly track bounce rates, traffic, conversion, and the like to make sure you are getting your money’s worth!
They Understand That You Want Sales
There is a weird disconnect between the client and web development agencies. Often a client will not flat out say, “I want a website that generates sales for my company.” They will beat around the bush saying they want it to display their brand. This is why web developers have become use to making attractive sites that don’t employ simple marketing features that would actually make your company money.
When you hire a marketer to make your website or landing page, it is clear that you are hiring them for their experience in making large returns on investment.
Hire a Marketer
Now that you’ve seen that a marketer is much more prepared to get you the results you need, make a change today.
Read my full seven steps in The Definitive Guide To Making A Website That Pays For Itself!